Kanat Sultanbekov Lists a Few Tips for Marketing Multifamily Properties
Multifamily property marketing involves advertising communities like apartment buildings and condo complexes. These marketing strategies and approaches have significantly changed and evolved over time. As Kanat Sultanbekov says, in a competitive real estate market, effective marketing can make a significant difference. Hence, it is vital for property owners and managers to effectively design their marketing strategies.
Kanat Sultanbekov provides a few valuable tips for marketing multifamily properties
Marketing of multifamily properties goes beyond just creating awareness and interest in the apartments. It is also a tool for getting leases faster. Hence, its marketing strategies need to put emphasis on improving leasing velocity as its positive impact will be tangible at every level of the community’s operation. Here are a few tips for marketing multifamily properties that one may follow:
- Create and optimize a website: All property management companies operating today need to have an attractive website. As a large number of prospective tenants tend to start their apartment search on the internet, websites often act as digital storefronts for multifamily communities. These websites should also be optimized for search engines and user experience, in order to help multifamily communities rank highly in search results and drive more traffic.
- Display transparent rent prices and availability on the website: A simple yet efficient way to improve leasing velocity is to establish transparency for rents and availability on the website of the multifamily property. This would also help create a sense of urgency in the leasing process. As the prospective tenant sees that a multifamily community has a select number of units open at a given moment, they might be encouraged to act fast instead of waiting or finding another competing property. On the other hand, the absence of pricing on the website simply creates an unnecessary barrier for the tenants.
- Leverage social media: To engage with prospects in the competitive market of today, it is vital to meet them where they are – social media. It is fairly common for people to look for houses to rent on social media platforms. Even though a multifamily community does not need to have a profile on every platform, it would be a good idea to establish a presence on at least the major ones. A robust multifamily social media marketing strategy would help drive prospective tenants to the property website, generating valuable leads and converting them into leases.
- Use the latest images and videos: Property managers need to make use that up-to-date, high-quality videos and images are present on the website of the multifamily property. After all, anyone wanting to rent an apartment or a condo would want to see what a unit in the building might look like before considering touring.
- Engage in local partnerships and sponsorships: Property managers may forge partnerships with local businesses and organizations, and choose to sponsor local events, sports teams, or community initiatives. This can help improve the overall visibility of the relevant multifamily property, as well as foster a sense of community involvement.
As Kanat Sultanbekov says, it is vital to have a well-rounded approach when creating multifamily property marketing strategies. After all, the wider the net a multifamily community can cast, the more leads they are going to generate and the more leases they sign.
